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• What Is OTT? OTT (over-the-top) initially referred to services that went “over” the heads of cable providers, specifically streaming services. The term OTT has since been applied to many other products and services that stream content to users using the internet as a replacement for pre-existing infrastructure.

• An OTT app, or over-the-top applications, is an app that delivers video content to your smartphone, tablet, or smart TV using the internet rather than the traditional distribution methods of cable or satellite. These apps allow you to instantly stream the videos you love on your favorite devices.

• Thousands of small and medium-sized media businesses and content creators are launching their own OTT apps every day. Having available OTT apps is becoming a necessity for content creators in 2021 and beyond. If you want to compete in the video streaming industry, you must offer OTT apps.

Over the top applications, apps which are used via the internet to deliver content or services but are not directly controlled by an Internet Service Provider (ISP) or traditional media company, have quickly become a part of most people’s life.

What Does Over-the-Top Application (OTT) Mean? An over-the-top (OTT) application is any app or service that provides a product over the Internet and bypasses traditional distribution.

You can think of an over-the-top application as anything that disrupts traditional billing models - from telcos or cable/satellite companies. Examples include Hulu or Netflix for video (replacing your regular TV provider) or Skype (replacing your long distance provider).

An over-the-top ( OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the types of companies that traditionally act as controllers or distributors of such content.