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• The stereotype for the elderly is set by the media believe it or not. Younger people believe these stereotypes to be true because the media sets the stage for them in movies that appeal to younger children such as Up.

• According to George Gerner, elderly women are underrepresented in proportion to elderly men in the media. I believe this to be true although I’ve been starting to see more and more elderly women appear in media such as commercials and television sitcoms.

• The younger generation tend to get more of the positive vibes from the media. Representation of the Elderly. The media often uses the elderly in advertising as weak and helpless. They portray them also as clueless to any newer technology by acting like they don’t know how something simple like a camera works.

PORTRAYAL OF THE ELDERLY IN THE MEDIA: A LITERATURE REVIEW AND IMPLICATIONS FOR EDUCATIONAL GERONTOLOGISTS. Abstract. Negative stereotyping of the elderly has been identified as a significant social issue. The mass media are a potent source of socialization and may shape attitudes, especially those of children, toward the elderly.

Social media use is somewhat more prevalent among older users who have high-speed connections at home. Among broadband users ages 50-64, 52% now use social networking sites and 24% do so on a typical day. Among adults age 65 and older who have broadband at home, 28% now use social networking sites and 15% do so on a typical day.

Despite global population ageing, older people are still under-represented in media. and advertising contexts. Furthermore, the ir representations are limited in terms of the. roles they occupy, the products they advertise and the stereotypes that are evoked in.

The typical stereotype for the elderly is usually very negative and tends to be something sad or showing them as weak. There are very few media reports that show a happy and healthy elderly person. The younger generation tend to get more of the positive vibes from the media.